Software Architect / Microsoft MVP (AI) and Pluralsight Author

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How To Increase Your Business Presence Online

In the modern day, having an online presence for your business is a must. You simply can’t succeed if you don’t make new age adaptations to suit changing customer needs, and the sheer volume of commerce now done exclusively through the internet means you could be missing out on a large percentage of profit if you fail to make a change. Figuring out how to increase your presence online needn’t be difficult, as there are a few key areas in which you can focus your efforts to build your reputation and increase your customer base in no time at all. So, if you would like to find out more, then read on to uncover some of the best tips and tricks that you can utilise today. 

Create Social Media Profiles 

One of the most important steps that you should take to build your presence online involves creating social media profiles on the most popular platforms. These social media platforms can attract billions of users each and every day, and all of these members could be potential customers if you’re ready to put in the work. It’s easy to set up a profile as you need nothing more than an email address and a little basic information about your brand to get started, and from this point you can begin to network with other users and post content to engage and inspire. Your content should be interesting and relatable, and you should aim to create posts that involve text and pictures or graphics to properly represent your brand. Other than simply marketing your products and services, you can also learn how to use social media to sell better and therefore attract a larger profit. Social media platforms are slowly adapting to become a real marketplace in which modern commerce can thrive, so now is the perfect time to take advantage of such an opportunity. 

Build A Blog 

If you have a business website, you will experience many benefits by building your own linked blog. A blog will give you the platform you need to share content which includes a whole host of different features and factors that can boost your website’s rank in search engine results, allowing you to attract many more customers than you might have by simply operating a basic business website. You can post articles that include many different relevant long tail and short tail keywords in both the headers and content, whilst utilising backlinks to your actual business site to encourage increased clicks (and therefore increased authenticity). The content that you post should be related to your products and services and aim to answer as many questions as possible about your industry in a way that’s fun and enjoyable to read. 


Increasing your business presence online has never been so simple when you are able to utilise the brilliant tips and tricks that have been carefully described above. It’s never been more important for your brand to get involved with the world of internet selling! 

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